The first one I ever bought lasted for 8 years!! Very satisfied with this product.

I absolutely love this flat iron, it’s like sliding your hair between two pieces of silk!

My hair stylist uses this on my hair so I asked her where I could get one. She was selling them so I jumped on that! I have a friend needing a new flat iron so I told her she needs to get one like mine. I told her about the digital temp setting and how to turn it on by holding button down for a couple of seconds. I told her to go directly to usmooth.com and check them out and she purchased one. She is so in love with it!!! Thanks for having such a wonderful flat iron.

I love this flat iron!! Heats up super fast and tons of Temps to choose from which is helpful with my thin hair.

I've seen 2 of my beauticians use this on my hair and so I wanted to try it myself to see if I could get the same results and not have to spend $100 on my hair every 2 weeks. I finally caved and got it and I'm not disappointed. Probably used this about 3 weeks ago and my hair still looks great(don't judge me I'm pregnant washing, blow drying and flat ironing my hair is a task at this point). I recommend this to an African American female who wants her hair to look good without having to leave the house and pay someone else.

I love the styling iron! It’s the same one my salon uses and works great on my hair. I also called customer service with a question and the person I talked to was wonderful. Thank you!

My hair stylist suggested Usmooth and i haven't owned a straightener this good in year if at all. Iv spend hundreds of dollars. I highly suggest this one. My hair is super thick and frizzy.

Love it!

Bought this to replace a 7 year old usmooth straightener that was showing signs of wear and tear. Satisfied with this product. Works just as I expected.

I've owned the silver model for 2/3 years, so did my stylist and we loved them! It had always done a wonderful job on my hair at 375°. My silver one only works occasionally now because the power button is cutting out. I wish I could fix it because it's a lot better than the new one. The Matte black one can only be turned up in increments of 10....So, I've tried 380, 390, and 400 and will have to go to 410/420 to get the same results I had before(hopefully). I've only used it three times and can't return it. I don't know if something is wrong with it or the design is different than the silver model, but the results are not as good. A coworker said she could tell the difference too. With the previous iron, I had no waves and it stayed that way for days until I washed it. With this one I have pieces turning under and some random wavy pieces. Also it's just not as smooth looking. Nothing else has changed, I'm still using the same products I have for years. I think companies should stand behind their products and if doesn't work well they should let the customer return it in the first 30 days.