OUR VALUES.
Human beings are the focal point of everything we do, from our staff to those who purchase our products and support our brand. We embrace all humans. We value diversity, equity, and inclusion. We've supported stylists from the inception of the brand by creating the ucare Foundation to express our gratitude to the hardworking and dedicated individuals of our industry. Our promise of support doesn't stop there. We want to empower all humans, not only in our industry but also everywhere, to live your truth. We support you by doing our part to normalize diversity and representation in media.
A COLLABORATION DECADES IN THE MAKING.
PHILLIP WILSON
CO-FOUNDER/CREATIVE DIRECTOR FOR WILSON COLLECTIVE
GLOBAL AMBASSADOR FOR USMOOTH TOOLS
Named one of the Top 100 Artists of all time by Modern Salon, Phillip's work has been featured on T.V. and on magazine covers over the last 3 decades. He has travelled the world with his wife Mary to share his passion, creativity, and love for this industry.
Phillip got began his career in London and was fortunate enough to assist with Vidal Sassoon, Raymond – a.k.a. Teazy Weazy, Alexander of Paris, and many of the Grand Masters of Europe. Being at the right place at the right time, he was asked to dress the hair of visiting Royal Duchesses for a special occasion. They all fell in love with him and he was asked back time and again.
MARY WILSON
CO-FOUNDER/CEO FOR WILSON COLLECTIVE
Over the past 30 years, Mary has been involved in most every aspect of the beauty industry, including marketing, new product development, brand development, staff management, presentation skills, and all aspects of education.
When Mary was seven , she watched her hairdresser Mom cut off her Grandmother’s long braids and transform her look. She became intrigued by the power of change that beauty creates. After graduating from Cosmetology School in her early 20’s, she moved from Iowa to California and has continued to learn and grow ever since.