About usmooth

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SALON QUALITY WITH EVERYDAY SIMPLICITY.

usmooth is a complete line of high performance hair care products packed with the highest quality ingredients to deliver results for any hair type or style. The entire usmooth line is infused with sunflower oil, a natural moisturizer and UV protectant which restores hair's strength, vitality, and shine. Our products can be found in a high-end professional salon as tools for the pro, or serves as an everyday home hair stylist tool for simplicity and ease.

BEHIND THE BRAND. 
Gino Barbo, an Australian-born Italian entrepreneur and founder of usmooth, moved to the US in 1985 after meeting his wife, Dana. Together they started an independent, family-owned distributorship built on the belief that success is a natural byproduct of doing things the right way. His devotion to the salon industry combined with his desire to help others feel their best inspired him to create usmooth and the ucare Foundation.  
THE UCARE FOUNDATION. 
Our admiration for the salon professional is what inspired us to establish the ucare Foundation. Funded through the sale of usmooth products, the ucare Foundation is an expression of our gratitude to the hardworking and dedicated individuals of this industry. 

Your support of the usmooth brand has enabled the ucare Foundation to give back over half a million dollars to the stylist community. If you or someone you know would like to share your story, please apply below.

OUR VALUES. 

Human beings are the focal point of everything we do, from our staff to those who purchase our products and support our brand. We embrace all humans. We value diversity, equity, and inclusion. We've supported stylists from the inception of the brand by creating the ucare Foundation to express our gratitude to the hardworking and dedicated individuals of our industry. Our promise of support doesn't stop there. We want to empower all humans, not only in our industry but also everywhere, to live your truth. We support you by doing our part to normalize diversity and representation in media.