About the brand

usmooth is a complete line of luxury, high performance, professional hair care products. With the most advanced technology and the highest quality ingredients, usmooth products deliver the versatility required to keep up with today's trends. 

usmooth products are color safe, sulfate free, paraben free, cruelty free, along with gluten free options. Infused with sunflower oil, a natural moisturizer and UV protectant, usmooth will restore hair's strength, vitality and shine.


benefits of sunflower oil

Sunflower oil naturally contains moisturizing, smoothing, and healing properties. It is packed with multiple vitamins, including an abundance of vitamin E, making it ideal for maintaining the health of your hair. Sunflower oil is also enriched with zinc, a natural sunscreen, which helps protect the brilliance, shine, and longevity of your hair color.


Behind The Brand

Gino Barbo, entrepreneur and founder of usmooth, has been an integral part of the beauty industry in the United States for nearly 30 years. His devotion to this industry combined with his desire to help others feel their best inspired him to create usmooth. A professional line of products that are genuinely priced and unparalleled in performance. Multifaceted by design, he formulated each product to have more than one function thus offering excellence and value in every bottle.  

Gino, an Australian-born Italian, moved to the US in 1985 after meeting his wife, Dana. Together they started an independent, family-owned distributorship called Salon Service Group, which provides professional hair care to salons in 11 states within the Midwest. SSG has been built upon the belief that success is a natural byproduct of doing things the right way. This mindset, along with Gino's admiration for the salon professional, lead him to create the ucare Foundation. This foundation exclusively provides support for hairstylists who may need help due to unforeseen medical conditions or emergency financial circumstances. Two percent of all usmooth sales fund the ucare Foundation.